A new program supplies Carhartt workwear to Ford employees.
Ford Motor Co.
Workwear designed for rigorous demands of the modern service bay
The two companies, alongside uniform provider Cintas, launched a new program in late 2025 to equip essential dealership technicians with new, durable uniforms — workwear designed to meet the rigorous demands of the modern service bay. The offerings include shirts, pants, jackets, sweatshirts, and options for footwear and accessories, available in both men’s and women’s sizes delivered through Cintas’ nationwide service and scale.
Dealerships have the flexibility to choose between two program options: a managed workwear program or a direct purchase option. Through the managed program with Cintas, uniforms are professionally cleaned, inspected, and repaired or replaced as needed, ensuring technicians always have crisp, clean apparel ready for work.
“Our work together represents our commitment to providing our customers with apparel that works as hard as they do,” said Todd Schneider, president and CEO, Cintas. “We’re proud to leverage our nationwide footprint and operational excellence to simplify how Ford dealerships ensure their technicians are Ready for the Workday.”
Super Duty Carhartt Truck
In addition, the partnership between the two companies will include new merchandise and a new 2027 Super Duty Carhartt truck, coming later this year. This collaboration explores the intersection of heritage workwear and automotive craftsmanship, uncovering shared values of durability, innovation, and local pride.
The inspiration for many of the details of the vehicle came after Ford designers visited the Carhartt store in downtown Detroit last year, gaining insights into the different textures, colours and functionality of Carhartt products including wheels inspired by the Detroit manhole covers outside their store.
“Carhartt’s DNA is all about hardworking people, doing incredible things with their rugged apparel, which is as necessary as the tools they use — just like our trucks serve builders as tools for their trade,” explained Tyler Hill, senior manager, Ford Global Licensing.
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