DEVELON celebrates first anniversary of new brand name

DEVELON’s increased trade show participation

Due to the success at CONEXPO-CON/AGG 2023, DEVELON is increasing its participation in industry trade shows as well as other local and regional shows this year. The company is exhibiting at World of Concrete and The American Rental Association (ARA) Show. DEVELON will also be making its debut at World of Asphalt in March and Equip Exposition in October. 

DEVELON had a larger presence at the 2024 Consumer Electronics Show (CES) in Las Vegas, showing full-size autonomous equipment prototypes for the first time in North America. The company also focused on promoting equipment that can create a safer job site and environment for customers.

“Trade shows are an important way to get our brand out there, where we can tell our own story the way we want it to be told,” says Roecker. “They open up opportunities to show off new products and innovations and reach new customers who are working in various applications that our company is interested in exploring.”

DEVELON’s growing dealership network

Another result of DEVELON’s rebrand and growing industry presence is the expansion of its dealer network to more than 200 locations in the United States and Canada.

“Every dealer worked hard on converting their dealerships to the new brand when it was announced, from signage to new machine decals and uniforms,” says Roecker. “Due to their efforts promoting DEVELON in their markets, we’ve received more interest from new dealers and customers. We’ve also been able to hire better talent as a result. This transition of the company name would not have been successful without the support from our dealer network.”

New 36-month, 5,000 hour warranty

A major launch in early 2024 is the 36-month, 5,000-hour full-coverage standard warranty on a purchase of a new DEVELON mini excavator, crawler excavator, wheel excavator, log loader, road builder, wheel loader, or dozer.

DEVELON looks ahead

Since the name change, DEVELON has focused on promoting the brand. However, as the company moves forward, it will be putting a larger focus on connecting with users, dealers, and the industry. 

“We will place an emphasis on telling the story of who we are so that we can create more meaningful interactions,” says Roecker. “In addition, we’ll add more products to our portfolio, like the compact track loader, and will be aggressive with our warranty programs. We’ll also focus on adding the right dealers and partners to make ourselves more competitive and to satisfy customers. We’ve got a lot in store and are excited for the future of DEVELON.”