Liebherr USA’s earthmoving and material handling technology team held the 2024 North American Sales and Training Seminar on October 18. Liebherr sales and distribution employees from the US, Canada, and Europe participated in the event.
“We were thrilled to host this year’s North American Sales and Training Seminar. Based on the excellent feedback from last year’s national training, we are pleased to expand this event and welcome our colleagues and sales professionals from Canada, further reflecting on the importance of the North American market to the Liebherr Group,” says Kai Friedrich, managing director of Liebherr USA and divisional director of earthmoving and material handling technology.
Hands-on training for sales success
The two-day event allowed more than 100 participants to receive extensive hands-on training for multiple products across a variety of stations, including crawler excavators, wheel loaders, dozers, material handlers, and the TA 230 articulated dump truck. Each station was equipped with multiple machines, a digital display set up, and tents for onlookers. Additionally, each product manager gave multiple walk-around presentations during the event, highlighting each machine’s latest features and new technologies.
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