(L-R): Ryan Nielsen, branch manager, Frederick Colo.; Larry Rutz, CEO; Hannah Ross, marketing manager; John Shearer, CEO; Mark Honnen, CE0 of Honnen; Lori Snider, HR director; Danny Bratton, general manager of construction and forestry.
Effective December 11, 4Rivers Equipment is set to expand its service in the Colorado region, as it finalizes the acquisition of three Honnen Equipment locations in Commerce City, Grand Junction and Durango. With this move, 4Rivers Equipment reinforces its commitment to delivering top-tier John Deere services to customers across the state, while further solidifying its position as a leading John Deere construction equipment dealer.
The acquisition unites two companies with deep-rooted legacies in Colorado. 4Rivers Equipment has a history tracing back to 1926 in Holly, Colo., while Honnen Equipment has been an integral part of the Denver community and Western Colorado since 1963. Additionally, this acquisition is expected to fuel greater innovation and resourcefulness, enabling an even more comprehensive response to the evolving demands of the industry.
“This acquisition marks a significant milestone for our entire team as well as our new team members, allowing us to expand our offerings and better address the needs of our collective customers in Colorado,” said John Shearer, CEO of 4Rivers Equipment.
“This decision is driven by our mutual dedication to providing unmatched customer service and support, and we are confident that this collaboration will create value for both our customers and employees,” said Danny Bratton, general manager of 4Rivers Equipment.
4Rivers Equipment will continue to be headquartered in Greeley, Colo.
About 4Rivers Equipment
4Rivers Equipment is a local John Deere dealer for construction equipment solutions, technology and support. 4Rivers Equipment provides innovative equipment and machinery and supports it with industry-leading parts and service departments for the communities it serves throughout Colorado, New Mexico and Texas.
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