AFEX Fire Suppression Systems has built on its partnership with Groeneveld-BEKA to help even more heavy equipment fleets address fire risk with reliable systems, knowledgeable field support, and long-term service.
The companies began working together in July 2025 across the United States and Canada. Since then, AFEX and Groeneveld-BEKA have worked closely to support equipment owners in industries where operator safety, machine reliability, and uptime are critical.
Building on the success of its partnership in North America, the relationship now includes Groeneveld-BEKA operations in the United Kingdom and South Africa, with further expansion planned.
Expanding fire safety to more heavy equipment fleets
AFEX and Groeneveld-BEKA are aligned by a shared understanding of heavy equipment and the demands placed on machines in the field. Groeneveld-BEKA teams support contractors whose equipment works in harsh, high-use environments where uptime, safety, and proper service matter.
For those same fleets, fire suppression is an important part of equipment protection. A fire on a haul truck, loader, excavator, dozer, grinder, material handler, or other heavy-duty machine can create immediate operator risk, equipment damage, production loss, and extended downtime.
By adding AFEX fire suppression systems to its portfolio, Groeneveld-BEKA can address that risk through a provider that already understands their equipment, operating conditions, and service expectations.
AFEX is selective about its distribution partners. The company looks for organizations that understand heavy equipment, operate with a service-first mindset, and can represent AFEX credibly in the field.
“Groeneveld-BEKA understands heavy equipment and the environments these machines work in every day. Fire suppression has to be applied correctly, installed properly, and supported over time, so equipment knowledge and field service matter,” said Ben Strader, vice president of Sales, AFEX Fire Suppression Systems. “Their service focus and established customer relationships make them a strong fit for AFEX and for the customers we serve.”
Groeneveld-BEKA brings the same level of commitment to the relationship.
“Customers are looking for solutions that are effective and supported by people who understand their machines and operating conditions. AFEX complements our existing equipment support systems and strengthens our ability to help customers address fire risk in the field,” said Colby Stroupe, national sales manager, Groeneveld-BEKA. “Their team has been responsive, knowledgeable, and easy to work with, and that matters when equipment operators depend on their machines every day.”
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