Brooks Tractor Inc. Hosts Open House in West Salem, Wisconsin

Brooks Tractor Inc. celebrated the reopening of its West Salem, Wis., location on Oct. 11. The store, located at 451 West Avenue North, originally opened its doors in the 1980s and has built a strong customer base over the last four decades.

The facility has now been renovated three times with the most recent expansion of the showroom, adding natural sunlight and modernizing the infrastructure and technology. As part of the reopening, Brooks Tractor hosted an open house for longtime customers and the community.

“I had fun meeting [with] and talking to the steady stream of customers that came in from 7:00 a.m. to 2:00 p.m.,” said Lew Brooks, president and CEO of Brooks Tractor. “I enjoyed seeing the entire renovation come together for the first time since the project started; updated look inside and out, new signage and fully stocked John Deere construction equipment and parts.”

Customers had the opportunity to attend both Topcon Machine Control and Stihl Handheld presentations and demonstrations, as well as network with the Brooks Tractor team and tour the remodeled West Salem location.

“In addition to showing off our updated facility, we had the opportunity to share some of our new brands like Bandit chippers and stump grinders as well as Stihl, Atlas Copco and Wacker Neuson products,” said Brooks.

For more information, visit brookstractor.com.