Highway Equipment & Supply Co. Hosts Customer Appreciation Event

Highway Equipment & Supply Co. hosted its much anticipated Annual Customer Appreciation Event Oct. 12, 2023, at the picturesque White Tail Preserve in Bloomsburg, Pa.

As in previous years, Highway presented an impressive showcase of equipment from a variety of well-known brands offered through its various locations in the region. Equipment on display included Morbark, Bobcat, ASV, Avant, Rayco, Diamond Mowers, NPK, KAGE and more, but what stole the show, according to the company, was the “outstanding array of electric equipment from Volvo Construction Equipment.”

Guests were able to get up close looks at the ECR25, the DD25, the L25 and the ECR145EL by Volvo CE, as well as spend time with experts who provided insights and answered questions about the e-mobility lineup.

The event was filled with great interaction as teams participated in clay shooting, shared a venue-catered lunch and explored the equipment. Guests departed with a special swag bag filled with exclusives from Highway as a small token of appreciation for their partnerships.

“The Annual Customer Appreciation Event is a testament, not only to the commitment and value that Highway Equipment & Supply Co. places on its customers, but also to its dedication to providing continued top-notch equipment and service,” said the company. CEG