Strongco is rebranding to further align with its parent company, Nors. Portugal’s Nors Group acquired the Canadian heavy equipment dealer in 2020. “Strongco is now Nors, a single global brand,” said Strongco’s CEO and president Oliver Nachevski.
Now, under a single brand, Nors will operate in five business areas: trucks and buses, construction equipment, agro, aftermarket, and ventures, with more than 100 service units in seven countries.
The implementation of the new brand in the different regions will take place starting October 11, and be “guided by a strategy and an action plan that meets the needs of the business, segments, and different geographies,” says the company.
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