Rokbak has partnered with Terapro Construction to distribute trucks across Eastern Canada. With 18 branches throughout the region, Terapro will cover the entire province of Quebec and parts of Ontario, focusing on selling and distributing Rokbak articulated haulers to construction contractors and general construction sites.
Having integrated the RA30 in August 2024, and expecting to integrate the RA40 by the end of October, Terapro aims to offer both Rokbak ADT haulers into its offerings by early 2025, with a structured plan to promote and grow the brand’s market presence in the region.
“We are delighted to join forces with Rokbak,” says Daniel Riendeau, president of Terapro. “This distribution agreement is a testament to our shared commitment to excellence. By leveraging our combined expertise, we will drive transformative change and deliver cutting-edge solutions to our clients. We are confident that this alliance will pave the way for a brighter, more successful future.”
Quality haulers now in Eastern Canada
Rokbak articulated haulers are designed to be robust, reliable, easy to operate, and easy to maintain. The 38-tonne (41.9 ton) RA40 is designed to make light work of large-scale quarry, mine, and construction jobs. The 28-tonne (30.9 ton) RA30 is made for the toughest jobs and roughest sites, from quarries and infrastructure developments, to commercial construction projects. Both models aim to offer high capacity and performance, and deliver cost-effective productivity in the toughest conditions.
Terapro sees the addition of Rokbak haulers as a complementary expansion of its product line. It will enable the dealer to offer a complete package to its customers, having not had an articulated hauler in its portfolio before. North America is Rokbak’s largest market, both geographically and financially, and with this partnership, Rokbak looks to work with dealers who are perfectly placed to understand the needs of customers.
RA30 has made an impact at two Quebec expositions
Terapro has already showcased the RA30 at two key construction and forestry expos in Quebec — Expo Pelle and Demo International — where the hauler attracted considerable attention.
“The name and the look of the hauler turned a few heads,” says Steve Lalonde, vice-president of business development at Terapro. “We expect to see these Rokbak trucks with general contractors, which is our focus area. We believe having these products in our portfolio is going to help us retain key customers and add new ones.”
An exciting partnership
To help customers in Eastern Canada, Tetapro is positioning itself as more than a supplier. The company dedicated a team of experts to advise on how to maximize operational profitability of the Rokbak trucks. Additionally, Terapro offers customized, high-quality services designed to meet the specific needs of each customer.
“Rokbak wants to work with dealers who share our goals and who want to build constructive partnerships,” says Gregory Gerbus, regional sales manager of Rokbak. “Terapro certainly fits that remit. Rokbak has always been a face-to-face company, and Terapro will help make even more customers in Canada aware of who we are and what exactly we can provide them.”
Rokbak provided comprehensive sales and technical training for the Terapro team, with ongoing support facilitated by a Rokbak service manager based in nearby Ottawa, ensuring local expertise and availability.
Terapro’s strong service reputation and dedication to supporting its customers will now be extended to the Rokbak brand, ensuring a seamless and high-quality service experience in applications across east Canada. The partnership marks an exciting step for both Terapro and Rokbak in the competitive Canadian market for construction equipment.
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