The Consumer Technology Association (CTA) named Martin Lundstedt, president and CEO of Volvo Group, as a keynote speaker for CES 2025, along with several influential guests. Volvo Group will highlight its vision for a 100 percent safe, 100 percent fossil-free, and 100 percent more productive transportation and infrastructure.
Volvo Group will focus its presentation on the urgency of delivering a more sustainable and efficient way of working through the power of electrification, connectivity, and automation. Technology and collaboration are Volvo Group’s most effective tools in achieving its ambitious target to reach net-zero value chain greenhouse gas emissions by 2040.
“Volvo Group is leading the way in mobility to deliver sustainable technologies across trucks, buses, construction equipment, and marine and industrial solutions,” said Gary Shapiro, CEO, CTA. “We look forward to hearing their ambitious strategy to accelerate climate progress in the next decade.”
Volvo Group’s approach to fossil-free transportation
Volvo Group will highlight its unique three-pronged approach to fossil-free transportation: battery electric, hydrogen fuel cells, and combustion engines running on renewable biofuels. The company will explain why a systemic approach across the entire value chain is essential to support the successful adaptation and continued adoption of these technologies.
“We are honoured to take the stage at CES and highlight the impact our technological advancements will have on our industry and society at large,” said Martin Lundstedt, president and CEO of Volvo Group. “Transforming mobility is a full-scale societal issue and we are urgently driving that forward. But the reality is that while we have the technology and equipment available, it is of paramount importance to have vital enabling conditions in place to ensure society and the planet benefit from fossil-free transport and infrastructure solutions. CES will provide a powerful opportunity for us to showcase to the world how we are transforming tomorrow across our supply chain.”
Sustainability actions across operations
In light of rapid climate change, now more than ever, Volvo Group believes that leveraging strategic partnerships across industries and governments is the key to accelerating change. Putting vision into action, Volvo Group will also share concrete steps towards integrating sustainable practices across its operations.
“Volvo Group is playing an important part in the green future with some of the most ambitious goals and initiatives in the industry,” said Kinsey Fabrizio, president of CTA. “We can’t wait to learn more about the expected and unexpected partnerships that have led to breakthroughs in technology and sustainable practices.”
Volvo Group’s Martin Lundstedt speaks at 9 a.m. PT on January 8, 2025, in the Palazzo Ballroom at the Venetian.
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