Bobcat Company and Chip Gaines, the entrepreneur, home renovation expert, and co-founder of Magnolia, have entered into a new brand ambassador partnership that aims to inspire audiences to tackle their DIY goals.
“I’ve been using Bobcat equipment for years on my farm in Waco, and I can’t imagine working without it. My Bobcat machines have empowered me to bring some of my biggest ideas to life,” said Gaines. “When I was a kid, I remember seeing people driving Bobcat skid steers, and I always wanted to be in the driver’s seat. This brand goes way back for me, and when I think of world-class equipment, Bobcat is it – which makes me so proud and excited about this partnership.”
Aside from being an entrepreneur and contractor, Gaines and his family live a farm lifestyle on their Texas acreage. From tending gardens to managing goats, pigs, and horses, Gaines is already sharing the work he is accomplishing with his Bobcat equipment, including a compact tractor, zero-turn mower, compact track loader, and utility vehicle across his social media channels.
While Bobcat continues to manufacture its legacy products, like the skid-steer loader, it has grown its offerings geared toward homeowners with acreage who are seeking professional-grade equipment to maintain their properties.
“Chip has a history of entrepreneurialism, a commitment to hard work, and a spirit of community like none other – and he isn’t afraid to take on the toughest tasks and conquer challenges with determination. These values line up perfectly with the Bobcat brand,” said Laura Ness Owens, Bobcat’s vice president of brand and marketing. “We’re excited to work together to empower people to accomplish more – and have some fun along the way.”
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