Bobcat Company is advancing the use of artificial intelligence in equipment service and support with Bobcat Service Assistant, an AI-powered solution designed to help dealer technicians troubleshoot equipment and access critical service information. First introduced as the Service.AI prototype at CES 2026, the tool is now being used by about 600 technicians each day across Bobcat’s North American dealer network
At White Star Machinery, an independent Bobcat dealer in Wichita, Kansas, shop foreman Trevor Simons turned to the tool after a field technician had already checked several possible causes of an equipment issue. Bobcat Service Assistant surfaced another item to examine, helping the technician locate the source of the issue. While individual results will vary, Simons estimated that finding the same information through traditional service resources could have taken an additional 30 to 60 minutes.
Technicians can quickly reference a huge range of information to solve problems
Bobcat Service Assistant brings relevant service information, diagnostic guidance, and knowledge from Bobcat’s archive of historical service cases into a conversational interface. Technicians can ask questions to quickly find information that supports their diagnostic process.
“Information is one of the best tools a technician can have, and Bobcat Service Assistant makes it easier to find the information we need to do our job, especially for a new technician,” Simons said.
During the first 60 days following launch, technicians averaged nearly 1,000 conversations per day with Bobcat Service Assistant. The company has also seen about a 40 percent reduction in the use of traditional troubleshooting guides in My Machine compared to the pre-launch monthly average for the year.
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