Associated Auto Auction (AAA) and its specialist collector car auction brand — Coast2Coast — have become the latest auction house to join the Euro Auctions Group. Effective immediately, AAA becomes the fourth Canadian auction house in the Euro Auctions network, alongside Michener Allen Auctioneering, Jardine Auctions Inc., and the recently acquired North Toronto Auction.
All AAA employees will be retained, and the company will transition to operate under the Michener Allen brand from its facility in Headingley, Manitoba, on the periphery of Winnipeg. Craig and Janelle Collingridge will remain in leadership positions within the business.
The acquisition further enhances Euro Auctions’ ability to serve action needs across Canada and in Winnipeg. Michener Allen will now relocate its operations to the Headingley site. The specialist collector car auctions held in Winnipeg will complement the collector car auction held by Michener Allen, making this one of the biggest auction houses for collector and cherished cars in Canada.
Leadership is excited across all groups
Craig Collingridge of Associated Auto Auction stated, “Becoming the latest Canadian auction house to join Euro Auctions Group marks exciting times for Associated Auto Auction. Partnering with a global leader will only enhance what we deliver to our customers, and I’m very much looking forward to working alongside the Michener Allen Team. The acquisition not only enhances the auction offering here in Manitoba with increased focus on industrial assets but also provides a national platform for Collector car auctions across Canada.”
Derek Keys, founder and managing director of Euro Auctions Group, added, “We’re excited to welcome Craig, Janelle, and his team into the Euro Auctions family and incorporate them into our strong Canadian group. The addition of Associated Auto Auction enhances our customer offering and provides the required footprint we need to provide a service to our customers in Manitoba and on a national level across Canada.”
Ian Michener, CEO of Michener Allen, shared, “We’re delighted to welcome another respected Canadian auction into the wider Euro Auctions group, and to integrate their operations with Michener Allen as we continue to strengthen our presence in Manitoba.”
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