The value of women’s perspectives
Rodgers and Kitzerow believe women offer distinct strengths that contribute to the construction industry.
“When I was a regional sales manager, we had a lot of female dealer principals and salespeople,” says Rodgers. “I do think being able to relate to them as a woman was beneficial.”
Kitzerow adds that her role as a woman in the industry helps build connections. “When I’m at trade shows or training events, [I can see that] having a woman there makes someone more comfortable asking questions or admitting what they don’t know. It eases those nerves.”
Advice for women entering construction
Both women offer practical advice to young women considering a career in construction.
“Don’t let the fact that it was once a male-dominated industry scare you away,” Kitzerow encourages. “There’s so much opportunity for growth.”
Rodgers emphasizes the importance of gaining hands-on experience. “Be willing to get your hands dirty,” she advises. “That applies to everyone, male or female. Learning how equipment works and understanding the day-to-day challenges of job sites builds credibility and confidence.”
They highlight networking as another vital skill. “My parents always told me never to stop networking,” Kitzerow says. “It’s about getting to know as many people and stories as you can. Those connections open doors.”
The future of women in construction
Both Rodgers and Kitzerow are optimistic about the future.
“I’m excited about the number of young women coming into the industry,” Rodgers says. “There’s so much opportunity for really successful careers.”
Kitzerow emphasizes that visibility will continue to drive change. “The more women we have representing the industry, the more we encourage young women to see that this is a field they can pursue,” she explains.
The construction industry is evolving, and as Rodgers and Kitzerow demonstrate, women are playing a pivotal role in shaping its future. Their experiences highlight the resilience, adaptability, and leadership that women bring to the field. By embracing inclusivity, fostering mentorship, and encouraging diverse voices, the construction sector can continue to grow and better reflect the communities it serves.
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