Yanmar Compact Equipment North America is expanding its Atlantic Canada dealer network through a new partnership with Madsen Construction Equipment in Newfoundland and Labrador. The partnership strengthens Yanmar’s presence in the province, providing contractors and equipment owners with greater access to Yanmar’s compact construction equipment portfolio, backed by local sales, parts, and service support.
The addition of Madsen reflects Yanmar’s continued investment in strengthening its Canadian dealer network and expanding access to the equipment, expertise and support customers need throughout the ownership experience.
“Canada continues to be an important growth market for Yanmar, and strengthening our dealer network is central to how we serve our customers,” said Anna Christine Sgro, president, Yanmar Compact Equipment North America. “Madsen brings strong local market knowledge, established customer relationships, and equipment expertise in Newfoundland and Labrador. Together, we can expand access to Yanmar equipment while providing the responsive local support our customers expect from both Yanmar and our dealer partners.”
Inside the Newfoundland and Labrador-based dealer
Locally owned and based in Paradise, Newfoundland and Labrador, Madsen brings extensive construction equipment sales and service experience to the partnership. Adding Yanmar expands its equipment offering for contractors and equipment owners throughout the province, backed by expertise in machine selection, parts, and ongoing service.
“Our customers count on us to recommend equipment with confidence and support it for the long term,” said Geoff Pearcey, dealer principal, Madsen Construction Equipment. “Yanmar is a premium brand we are proud to add to our portfolio. We look forward to helping customers across our province put these machines to work.”
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