HCME marks a series of dealer anniversaries in 2025 and doubles down on a simple policy for Europe: partner locally, support for the full lifecycle, and use data to keep machines working.
HCME President Francesco Quaranta offers his congratulations to all the dealers celebrating special anniversaries this year:
“Congratulations to all our dealers marking milestone anniversaries this year. Your dedication to our customer-first philosophy continues to drive our success across Europe. Thank you for your commitment and ambition. I look forward to building on our partnership as we shape the future together.”
How Hitachi’s dealer policy works
HCME sets clear expectations for authorised dealers in Europe. They sell and deliver the machines, but the core of the job is lifecycle support. That means planned maintenance, parts availability, machine health monitoring and fast response to keep uptime high. Hitachi bundles these services under the Support Chain program.
- Lifecycle focus: support that aims to lower total cost of ownership from handover to resale.
- Telematics as standard: dealers and customers get machine data via Global e-Service and ConSite reporting to plan maintenance and improve utilisation.
- Local expertise plus factory systems: dealers combine market know-how with HCME tools, training and parts logistics.
European customers are leaning harder on rental and flexible ownership as projects face tighter margins and the energy transition. HCME has flagged rental growth and alternative power as strategic themes this year, with Quaranta placing rentals at the centre of short-term fleet decisions.
The digital layer is also expanding. Under Hitachi’s LANDCROS concept, HCME is rolling out solutions that help dealers manage customer operations, including LANDCROS Connect for fleet management. This widens the conversation from machines to outcomes and keeps dealers at the table when customers digitise job sites.
Support Chain integrates after-sales services such as Global e-Service telematics, service contracts, the Hitachi Extended Life Program and genuine parts. The goal is to reduce downtime and running costs.
Global e-Service and ConSite turn machine data into monthly reports and alerts that highlight utilisation, non-operating time and maintenance needs for each model. That information is used jointly by dealers and customers to schedule service and manage fleets.
LANDCROS Connect, presented in 2025, expands fleet visibility to mixed fleets. The platform offers dashboards, geofencing, alerts and integrations, so dealers can support customers that run multiple brands.)
Dealer milestones in 2025
- Denmark — HP Entreprenørmaskiner A/S (HPE), 25 years.
- Bulgaria — Z&M, 20 years.
- Canary Islands — Intertrac, 20 years.
- Iceland — Velafl, 15 years.
- Israel — CMD, 15 years.
- Romania — Utirom, 10 years.
- Greece — Helma, 5 years.
- Czechia — Net Spol, 5 years.
A Matter of Fact for Contractors
Contractors are leaning on rental and mixed fleets as margins tighten and projects face variable demand. HCME’s launch of LANDCROS Connect at Bauma 2025 shows the network’s shift toward data services that work across brands, keeping dealers relevant when customers standardise on digital tools for planning and maintenance.
Read the full article here
